Times Square is a major commercial intersection in Midtown Manhattan, New York City, at the junction of Broadway and Seventh Avenue and stretching from West 42nd to West 47th Streets. Times Square – iconified as "The Crossroads of the World", "The Center of the Universe", and the "The Great White Way"– is the brightly illuminated hub of the Broadway theater district,one of the world's busiest pedestrian intersections,and a major center of the world's entertainment industry.Formerly Longacre Square, Times Square was renamed in April 1904 after The New York Times moved its headquarters to the newly erected Times Building – now called One Times Square – site of the annual ball drop on New Year's Eve.
Times Square is the site of the annual New Year's Eve ball drop. On December 31, 1907, a ball signifying New Year's Day was first dropped at Times Square,and the Square has held the main New Year's celebration in New York City ever since. On that night, hundreds of thousands of people congregate to watch the Waterford Crystal ball being lowered on a pole atop the building, marking the start of the new year.